Vampire Wars was a hit game with a flat social presence. Six months after launch, channel growth had stalled despite an active player base. The content wasn't broken — it just wasn't connecting.

I identified three gaps: the content was too generic, the posting schedule was unpredictable, and the social channels felt disconnected from the game itself. I fixed each one in sequence — rewriting the channel voice to speak specifically to Vampire Wars players, establishing a consistent editorial calendar, and working with artists to extend the game's visual identity to our social presence. Then I expanded the content mix from text-only to a full multimedia strategy.

The goal was 10x follower growth in six months. We hit 100x — growing from 10,000 to over one million followers — well before the deadline. Traffic increased across every channel.